It is the formula Larry follows to design technically challenging products ranged from bicycle components made for in Tour de France competitive cycling to high end audio speaker system crafted for connoisseurs with high aesthetic standards. The range of portfolio is the examples of the excellence and capability when working with KOODESIGN.
The combination of his global design practice experiences and the upbringing from a multi culture background gave him the training and exposure needed for becoming an all-rounded designer. He believes there is no much thing as bad innovation, only poor design executions which make products fail to deliver the promise. With years of corporate design training, he has developed a set of go to market process for product commercialization. And therefore, he sees the valve of design implementation is the key to bring product success, and where good design is not only a constant goal, but also a constant end result.
The mission of KOODESIGN is to deliver high quality aesthetic standards to product design. Both aesthetic and functionality are treated to be equally important in every project execution. In the commercial field of design practice, seldom the client’s or designer’s expectation is altered when reach mass production. What has gone wrong in the process? Honing DfM (Design for Manufacturing) techniques is the key to ensure the design deliverables are on par with the engineering standards, which means the original concept intent is guaranteed to be fully preserved.
Every piece of design created by KOODESIGN is prototyped for validating the result coming after completing the product creation process. It is the key milestone for finalizing the designing process. A physical form of the product is prototyped for testing every feature of the products and use cases. The mockup is also made to match with the specified materials and color finishing evaluated to ensure aesthetically the design is met at its highest quality.
Design is communication, and product communication tells the story of the designed products. In every design proposition: The form or shape of the product, the user interface, the choice of materials is composed of a beautiful story that brings the product to life. It is an essential transferable asset to provide a rich foundation for developing marketing collaterals for the next the go to market process.